You shouldn't have to sit through a discovery call to find out what something costs. Here it is. The only thing we confirm on the call is your territory and the exact per-enquiry price for your market.
Ad costs differ market to market, so the exact per-enquiry price for your territory is confirmed with you before anything runs. $105 is the floor, and we'll tell you on the call if your market prices above the numbers here.
Side by side
| Pack | Enquiries | Per enquiry | Pack price | Booked jobs | Per booked job |
|---|---|---|---|---|---|
| Trial | 10 | $135 | $1,350 | about 3–4 | about $386 |
| Standard | 25 | $115 | $2,875 | about 9 | about $329 |
| Scale | 40+ | $105 | from $4,200 | about 14 | $300 |
Booked jobs and per-booked-job figures use a 35% close rate — below the middle of the 30–45% range our contractors report. Beat 35% and every figure here improves. Run your own close rate and job value through the calculator if you want to see it with your numbers instead of ours.
What isn't on the invoice
We fund the Meta budget ourselves out of what you paid. No card on file with Meta, no second bill, no “the algorithm needed more budget this month” conversation.
Landing page, quiz build, creative, zip filtering, delivery routing. Included. Other companies in this space charge $2,000 to $4,000 for exactly this.
Every enquiry goes to as many numbers as you want, plus email. Office, your mobile, both crew leads. No per-seat pricing.
A warehouse costs the same as a two-car garage. We're not going to charge you more for the enquiry that's worth more to you.
Out of area, unverified number, or not a coating job. Text Dino inside 48 hours, it's replaced, no argument.
No contract on any pack, no minimum term, no auto-renewal. There's nothing to cancel, because nothing renews on its own.
Pricing questions
Because Angi sells the same homeowner to four or five of you and we sell her to one. A $45 shared lead closing at 5% costs $900 per booked job. A $115 exclusive enquiry closing at 35% costs $329, and 35% is below the middle of our range. Cost per lead is the wrong number to shop on, and the whole industry is built on you shopping on it.
No. Ten is already the smallest pack that gives you a fair read on the system — below that, one bad week of weather makes the whole thing look broken. If $1,350 is a stretch right now, we'd rather you wait a month than run a pack you can't afford to have a slow start on.
Nothing. It stops. We don't auto-renew, we don't keep a card on file, and we don't quietly start the next one. You text Dino when you want more. Your territory is held for a short window while you decide, and if you go quiet for a long stretch we'll tell you before we open it up to anyone else.
Yes, one card payment before the campaign is built, because the money goes straight into your ad spend. That's the trade for there being no retainer and no setup fee. We'll have signed a service agreement before you pay a cent.
Probably not, and we'll say so on the call. Scale is 40+ enquiries a month, which only makes sense if you already have the crew and the callback discipline to work them inside the hour. Buried enquiries close worse than no enquiries, and the fastest way to conclude our system doesn't work is to buy more than you can answer. Start where your capacity actually is.
Pricing is settled. The only unknown left is availability in your zip codes, and that takes about five minutes to check.