Everywhere else on this site we use 35%, below the middle of what our contractors report. Here you can put in whatever you actually close at, including a number you think is pessimistic.
This is arithmetic, not a forecast. It assumes every booked job lands at your average value, which real months never do, and it shows revenue rather than profit — your own materials and labour still come out of it. Use it to sanity-check whether the model can work for you, not to predict a specific outcome. We don't guarantee closed jobs or any level of revenue.
Only two things move that number
Everything else in the calculator is fixed by the pack you buy. These two are yours, and they're the difference between a pack that pays for itself twice over and one that barely does.
A contractor selling $6,000 polyaspartic jobs and a contractor selling $2,000 single-bay epoxy jobs get identical enquiries from us and wildly different results. If your average ticket is under $3,000, tell us on the call — we'll say straight out whether a pack is worth it for you rather than take the money and hope.
Same enquiries, same qualification, same ads. Our contractors range from 21% to 61%, and the spread is almost entirely callback speed and the first two minutes of the phone call. Move from calling back that evening to calling back inside the hour and you move up that slider without spending another dollar.
Fifteen minutes on the phone tells you whether your zip codes are open and what the per-enquiry price is in your specific market.